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Disney has created a new “chief brand officer” role to oversee Disney’s brand across “the entire ecosystem of company touchpoints and consumer experiences,” the company announced on Thursday. Asad Ayaz, the company’s president of marketing for The Walt Disney Studios, will be taking the post and report directly to recently returned CEO Bob Iger.
As part of his chief brand officer duties, Ayaz will make marketing campaigns “leveraging and synthesizing the company’s full suite of content and consumer experiences,” set “corporate synergy” and “franchise priorities” with Iger, and “lead a global consumer research and analytics function focused on Disney’s brands,” according to the press release.
Disney Now Has a Chief Brand Officer, Asad Ayaz - The Verge
Found it. Microsoft Gaming needs a position like this immediately once Activision-Blizzard comes into the fold.
Xbox Game Studios and Bethesda Softworks keep tripping over their own toes and often at times feel completely disconnected from each other.
Need someone above them both monitoring their every move and ensuring they're aligned with the larger Microsoft Gaming/Xbox brand.
Last edited by Ryuu96 - on 14 April 2023
