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| Spade said: If I'm Sony, I continue to ride this wave of Xbox negativity tbh. Not sure how... but they good at that ooof. |
Everyone will forget about this shit come June, happens every-time, Lol. The cycle of "we back" to "doom".
But I do think even more now that Xbox needs to drop the "next 12 months" because while they started the year great with Hi-Fi Rush & Age 2 and the brilliant Developer Direct they've since lost all momentum once again and with Sony reportedly doing a "Phase 2" showcase which will no doubt have a bunch of titles revealed for years out and moneyhats as well, Idk if Microsoft could get away with a "next 12 months" without some dooming.
I think they should go for as many positive beats as possible without pulling another 2018 of revealing a bunch of stuff 5+ years out. If they can get a Fable in-engine story trailer in the showcase then they absolutely should, it'd make people lose their minds, it'd be a nice update to the progress of the game as well, if they have some surprise announcements which are say mid-development then I'd say reveal those too.
If they can get us a significant Perfect Dark update then give it us, I think a lot of people would appreciate updates to these titles. I'm a bit worried also about Jez's comments on Avowed being expanded in scope, Avowed was reportedly (pre-Covid) aiming for Holiday 23/Early 24 and then Covid hit and now it has apparently been expanded in scope, if Avowed isn't early 24 then they absolutely need to abandon "the next 12 months"
We shall see though, if Starfield/Avowed/Hellblade II all look brilliant alongside some cool smaller announcements like The Wandering Tower and Project Midnight then maybe that would be enough because hey at least we'll be playing them soon and they look great. They just need to get the ball rolling on AAAs, their mid-sized projects for the most part have scored great-brilliant and 2020/2021 were strong years but the AAAs need to come now.
Still say delay Redfall to August and write off FY23...It's over, it won't be a good year financially with or without Redfall, they can try again FY24 (July 2023 - July 2024) and start it off with a three punch of Redfall/Starfield/Forza Motorsport. There's not really any financial reason to release Redfall in May at this stage, Lol.
Activision-Blizzard-King will finally be complete by FY24 as well...Even if it's complete in FY23, I doubt it closes in time to be counted in Xbox's FY23, I think Zenimax took a few months extra IIRC to start to be counted in the reports. It has also felt like ever since the ABK deal was announced, Xbox's entire focus was directed towards closing the deal so once it's finally out of the way they should put full attention on getting some of these AAAs out the door.
First things first, both Xbox and Bethesda need a complete marketing overhaul, I'm not saying to fire anyone but they are both pretty bad at marketing, they both have the issue that they sometimes barely market their titles, Xbox has an issue that they have little unity with Bethesda so it doesn't look like they are part of the same company, Bethesda sometimes markets their titles in a bad way which doesn't show them in the best light.
I think they need to create a new position inside of Microsoft Gaming whose sole responsibility will be to unify the marketing between Xbox Game Studios, Bethesda Softworks and Activision-Blizzard to ensure they're all on the same page and propping each other up. In fact, I got this idea because someone in the ResetEra thread posted about a job offer in another company for this exact role and jokingly suggested that Klobrille should apply. I forgot what company it was for but it was a marketing role to unify all products and aspects of the company together.
Xbox should absolutely take Klobrille's idea of "Xbox Originals" as well. Basically the way they advertise their games has to vastly improve. I think the Developer Direct was the best piece of marketing that I've seen from both Xbox/Bethesda in years, Lol. But that's a showcase and not individual marketing of videogames or fixing the overall brand issue.
It'll be even more important to have a unifying brand once ABK comes into the fold.
