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Let's get the Microsoft takeover question out of the way first, shall we?

When asked about the proposed acquisition – and indeed Microsoft's desire to open its own app store – King's Candy Crush general manager Todd Green told us:

"We continue to focus on King and our business, but what I can say is that King is excited about the possibilities the merger could bring."

"Microsoft has said that an important part of the deal is their ability to expand into the mobile space. We're thrilled that King could be a part of that potential future although we continue to operate as two separate companies for now."