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I really loved MS push for Japanese's content in early 360 life, Tales of Vesperia remain my favorite Tales of to date. Every game released under this tentative showed very noticeable and measurable impact however limited so.
I remember thinking back then MS had 2 things left to do to be successful in Japan and with Japanese content fan all around

  1. Doubling down on the investment to develop big Japanese's Ips, not just for more exclusive but for more multiplate to come to Xbox day and date
  2. Increase their stance with smaller Japanese dev for them not to ignore Xbox and concede exclusivity by default to Sony and/or Nintendo and especially those that make game that don't normally make it outside Japan. 

but then Mattrick came along and literally shat in a fan ending all initiative there.