the-pi-guy said:
I think you're overestimating the size of Square Enix. Their market cap is $5.8 billion, which would translate to like $8.2 billion for an acquisition. Basically double what Bungie cost, and an 1/8th of what Activision costs. They're substantially smaller than Take Two or EA or even Bandai Namco. I don't see any reason that deal would get blocked from a console standpoint. The bigger issue would be that Square also publishes Manga, which might be a conflict with Sony's anime, since Sony controls a large chunk of that market. Square Enix pretty much has 3 big franchises (Dragon Quest, Final Fantasy and Kingdom Hearts). They don't own DQ, and KH is tied into Disney. Final Fantasy isn't a monster franchise. It's sold well consistently for decades. But the bigger games sell less than God of War even does. It is a huge franchise, but it's not some monster money maker in the same category as GTA or CoD. |
I feel like we're misunderstanding eachother a bit here. I'm not saying that square Enix is on the level of EA or anything like that, just that they are way bigger than bungie. But considering sonys market position it may be more difficult for them to buy even a medium sized publisher like square. Now in future if Microsoft were to start matching sony more that could change.
Again I don't consider FF anywhere near cod in terms of popularity but compared to most other activision series it's pretty big.
We can't compare Microsoft and Sony to closely because the market positions they're in arecompletely different. If Microsoft were in sony's position that deal likely would not have went through.
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