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Unfortunately that's what happens when you don't keep up with the competition on first-party output. Not to mention major issues with your, at the time, biggest IP.

With so many acquisitions in recent years, Xbox still hasn't been able to find their identity or footing really so far this generation. There's been some smaller gems, but they're betting heavily on Starfield to be the title that defines Xbox though and lays the groundwork for their future AAA titles.