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Captain_Yuri said:
Cyran said:

Misinterpret my point.  I don't believe Nvidia going to ever leave the gaming market or stop putting RD&T.  What I am saying is that they will focus on features that can be used in more none gaming GPU also and if that mean they price out a lot of people they not that concerned.  They more interested in selling the most powerful GPU to enthusiast then designing a GPU for the masses.

This always been the case but starting with Kepler they was very focus on the mobile market as you see with all the shield devices they launched which meant a focus on energy efficiently and the GPU architectures they released show that.  This happen to work out well for gamers and pricing.

By the time the 20 series release there focus shifted too AI and therefore there gaming GPU also reflected that.  I actually agree ray-traying was more of a well we spent all this RD&T on AI focus stuff how can we also make use of it for gamers.  The fact that packing all this AI stuff into the GPU was going to increase cost of there GPU was not something they concerned with. 

You can also see this with the 30/40 series in that they know the most units they sell is usually the xx60 lines and in previous generation they release that 2-4 months within the flagship.  In 30 series it was a entire year and 40 series we still waiting on.

I just don't believe Nvidia cares if people not willing to pay $600+ for a GPU stop buying there discrete GPU if the architecture requirements for there AI GPU is expensive that going to reflect in there gaming GPU prices.

They not going to make 2 completely different architectures so the data center and gaming one going to share a lot of stuff and the focus always going to be on what make the most money.

I do think Nvidia cares if people stop buying their discrete GPUs but it largely depends on the % of people and the competition. We saw this during the RTX 3000 launch when they could have easily priced the 3080 higher than it's $700 MSRP but they didn't. I don't think Nvidia liked the fact that their $500 3070 could perform similarly to their last gen $1200 2080 Ti or that a $400 3060 Ti could beat their $700 2080 Super but they had to do it because otherwise, Radeon would have killed their market share.

Imo they will continue to price gouge people only if the competition allows it. If Radeon or Intel follows their trends or if customers don't buy Radeon or Intel even if Nvidia is charging a high barrier to entry, then Nvidia will continue to do what they are doing. If only a small number of people switch to Radeon or Intel because of their prices, then Nvidia doesn't care. But if a large number do, they absolutely will care because it's a big source of revenue for them and we have seen them respond in the past many times to competition in pricing and performance.

And the most important thing is that for Radeon or Intel to make a GPU that can do all the things that Nvidia GPUs can, they will need to price their GPUs similarly otherwise they will either be behind in performance or feature set or they simply won't have the R&D budget to keep up and Nvidia knows this.


AMD hasn't had the same opportunity to take on Nvidia like they have with Intel. Nvidia has always been making some level of progress, even if some of that progress is due to (past) strong superb marketing, where Intel basically stalled for half a decade or more and has had terrible boring marketing for quite some time.

If gamers want things to change at any of the GPU companies, continuing to buy GPU's like they have been won't lead to any solution. Not unless you eventually get some all new secret tech that saves the day.