Microsoft declined to share the total number of subscribers in any market but says Game Pass membership in Vietnam doubled in January alone and has doubled over the past two years across Asia, where 80% of the online population plays mobile games.
Mike Rose, founder of game publisher No More Robots, saw the benefits of Game Pass when he put the mountain biking game Descenders on the service in 2019. The game had been available for more than a year, but sales quadrupled soon after he added it to Game Pass. Rose now aims to get all of No More Robots’ games on the service.
Jason Kingsley, chief executive officer of Rebellion Developments, the British maker of zombie and Alien vs. Predator games, says that when he adds titles to Game Pass, many of his company’s other games benefit from a noticeable increase in sales despite not being on the service themselves. Between 20% and 30% of people who play games on Game Pass also purchase additional downloadable content, Kingsley says.
