Microsoft discloses monthly store users in European Union

[Zippy6]

Shinobi-san said:

gtotheunit91 said:

It's on the first post of this thread. The number is tied to each individual store that's under the Xbox banner. 

Yeah I had a look at the source link in OP - it states average monthly active recipients of service. No mention of monthly store users...

Is that not the same thing? Everyone who uses the store receives service.