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Before:

"Consoles sales aren't important. If we wanted to sell more consoles we wouldn't be putting our games everywhere. We're beating PS in other areas."

"Japan is our fastest growing region!!!"

"LOL Sony and Nintendo aren't our competition."

After:

"We getting slayed! Console sales are incredibly important that we're going to count last gen consoles + Vita to show you just how bad the slayage is!"

"We're being beaten on every relevant metric!"

"Our $7.5 billion Zenimax acquisition was pointless bruh, (please don't wait for the results to actually materliaze!). So it follows that when we acquire ABK and it also proves pointless due to no exclusives, we're going to use Sony's market dominance once again as a pretext to gobble up the whole fucking world. Let us have competition!"