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h2ohno said:

The shadow drop of the Metroid Prime remaster puts us in uncharted territory for Nintendo. When they can announce and release on the same day a complete HD overhaul of one of the highest-rated games of all time in a series as prestigious as Metroid, then the door is flung wide open for other major titles to be announced and released very soon afterwards. Sure mainline 3D Mario and Zelda games won't see shadow drops like this, but secondary franchises like Star Fox, F-Zero, Kid Icarus, and other franchises on that level can now that Metroid has done it for such a big title.

I feel like they did this as a result of the circumstances. Namely, all the leaks early last year that all but confirmed the game's existence. So when everyone expected an imminent announcement, Nintendo held on for long enough for people to start questioning if the leak was real, and then shadow dropping it was the way to surprise everyone again.