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Within its statement of issues, the CMA proposed the following remedies to address potential barriers to cloud gaming on Apple's ecosystem:

  • Compelling Apple, and other app store operators, to review and amend guidelines to ensure cloud gaming providers are not unduly impacted
  • Allowing prompts that let users know when a cloud gaming app is available as a web app
  • Making app store approval and rejection processes more transparent and consistent
  • Enabling sideloading of native apps on iOS
  • Enabling the distribution of web apps through Apple's App Store
  • Enabling the installation of alternative app stores on iOS

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CMA is going after Apple now, a little benefit to Xbox's mobile ambitions, although, Apple isn't happy, Lol.