| Angelus said: Also, I think a shadow drop for Starfield, however likely (or unlikely) it may be, would be a totally reasonable strategy. Sure, because it's the biggest game that MS has coming out all year, and probably for some time, you would naturally assume that it will get the biggest marketing build up ever, but the simple truth of the matter is that's not necessary. These days, in the social media landscape we live in, a game that captures people's attention, which Starfield is by default, and ESPECIALLY with the combination of GP, which reduces the barrier to entry to almost nothing, a game release can turn into a wildfire real quick. If MS dropped Starfield tomorrow, it would be trending on twitter for the next week, and it would cost MS exactly nothing. |
I do agree that it is unlikely but I'd make note that "Microsoft's by the book" likely doesn't apply to Bethesda, as we have all of that stuff about limited integration, them not being under XGS, they're a subsidiary of Microsoft and in charge of themselves. I strongly doubt that we'll see a "next day" shadow drop sort of thing but I think if Bethesda wanted to do a "announce a release date a few weeks before release" thing then Bethesda will do it.
Remember it was Bethesda's idea to set a date on Starfield as well, which Phil wasn't sure about and we now know it was entirely Bethesda's idea to shadow drop Hi-Fi Rush as well. It's not likely but Bethesda's marketing is unpredictable, sometimes it's great, sometimes it's awful, sometimes it's wild in a good way (like now, Lol).
