By using this site, you agree to our Privacy Policy and our Terms of Use. Close
EspadaGrim on 12 January 2023
Edit Thread
Ryuu96 said:
EspadaGrim said:

Ubisoft would be Amazons most realistic and cheapest choice to seriously get into the gaming space, these big Tech companies need to realize that the only real way to get into the AAA game industry is to buy yourself in at this point.

I disagree and believe that Embracer would be allowed to buy Ubisoft if they tried to merge but that would be a stupid move considering that it wouldn't fix any of Ubisoft's or Embracer's current problems and only make them worse. Honestly it looks like Tencent would be the front runners if a acquisition were to happen, also there is zero chance that Sony would even try imo a purchase like this would be over 10 billion easy.

Wouldn't mind Amazon since they'd likely keep them multiplatform, I don't think Amazon would change anything with Ubisoft's structure though which I think would be a bad thing, Ubisoft is in desperate need of a leadership shakeup. Tencent is definitely the frontrunner though, Yves is doing everything he can to stay in power and seems to have chosen Tencent to allow that, I see Tencent and Yves making more moves together in the future.

I also think Embracer would be allowed to merge with Ubisoft but I can't see it happening. Honestly, Jeff is likely right, Ubisoft for its 20,000 employees never really pulled huge profits in comparison to how massive it was. Its strengths were its workforce who are reportedly jumping from the company now due to toxic work environments and its IPs which its strongest ones are no longer releasing on a consistent basis.

They still do have strong IPs and a large workforce but they're way less consistent now. I think Ubisoft makes a lot more sense for someone who doesn't already have a large publishing operation & strong IPs (I.E. Amazon) than they do for someone who already has a large publishing operation & strong IPs (I.E. Xbox & PlayStation).

Ubisoft would be lucky to go for over $10bn at this rate. They've now dropped to $2.8bn. Their market cap is now less than Sega, Lol. Sony could afford them but I don't see why they would go for them, their net income isn't that impressive for how massive they are and if Sony made their games exclusive it would be a lot worse.

On that last part I believe that the stock will bounce back so anyone that invests should go buy some stocks, AC Mirage looks promising and Avatar could be a solid game since Massive is a good developer and Avatar Way of the Water is now looking like it will cross 2 billion at the box office so the IP will be in peoples minds. The Star Wars game by Massive has even more potential so it's best for Ubisoft to ride this out for now.