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So you are telling me with the largest increase in revenue in 10 years, that the video game market is not expanding faster than it ever has?

"As we have discussed before, Nintendo has operated based upon our basic strategy to "Expand the gaming populations" and have been able to significantly expand the total video game market in the last two years." - Nintendo.com

http://www.nintendo.co.jp/ir/en/library/events/080425/06.html

From their mouths.