I think they and MS should do it, and even Sony should that it even more. There is a lot of space to make startup devs on Africa, Oceania, South America and some key European countries that doesn't have big studios yet. That would foster more unique titles, increase the number of good games and strength the brands.
duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"
Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"
Azzanation: "PS5 wouldn't sold out at launch without scalpers."