Has to be either Ubisoft or EA.
Take-Two as we know are supportive of the deal but don't particularly speak positive about subscription services.
There is also a clear parallel between the adoption of subscription service platforms within video gaming and the increasing uptake of subscription platforms more generally. In the content-streaming market, Disney+ (including Hulu and ESPN+) was able to achieve the same level of subscribers as Netflix within three-years of launch, despite Netflix being the clear market leader at the time. Consumers are not forced to subscribe to Disney+, they do so out of choice and likely based on the quality of content that was on offer on the Disney+ platform. We have since seen a promulgation of original content created by these platforms given the fierce competition to grow their subscriber base and compete for consumers’ engagement, rather than having a captive audience given the previous barrier to film and television shows that was present. This is inherently positive as it provides consumers with more options to consume content, stimulates innovation to produce quality content and ensures such content is offered at accessible prices. Again, the parallel to multi-game subscriptions, such as Game Pass or PlayStation Plus, is clear to see with the low-cost subscription option offering a more accessible alternative to outright game purchases for consumers.
Last edited by Ryuu96 - on 12 December 2022
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