I agree with Klobrille here. Xbox is going to have to pull out ALL the marketing stops with Starfield. Starfield's release needs to be treated by Xbox the same way PlayStation is treating God of War: Ragnarök now.
I start my FireTV; God of War. I watch football; God of War. I go to my news site; God of War.
— Klobrille (@klobrille) November 14, 2022
The launch of God of War Ragnarök feels like an event that's impossible to be missed. This is the dedication & synergy I talked about I want to see from Xbox for titles like Starfield. pic.twitter.com/JUEIWo1gda
I do understand Game Pass exists; and that the service itself basically is a huge area of the marketing Xbox games will receive.
— Klobrille (@klobrille) November 14, 2022
Not every game needs to feel like a Halo 3 launch, but I'm looking forward to the level of noise Xbox is willed to create with Starfield, Redfall etc.
