I think if Nvidia does the following, it will be an easy win this gen for them:
Lower the price of the 4080 to $900
Release the rumoured 4080 Ti with 14000 cuda cores for $1200 to compete more directly against the 7900XTX
Personally I don't like 4080/7900XT being priced at $900. The 4080 should be priced at $700 and 7900XT which is a 7800XT is disguise should be around the same price. If Nvidia doesn't do those two things, I think 4080 will be DOA.
PC Specs: CPU: 7800X3D || GPU: Strix 4090 || RAM: 32GB DDR5 6000 || Main SSD: WD 2TB SN850