I see the XTX as being a card slotted in between a 4080 and 90. Performs closer to the latter in raster but closer to a 3080Ti/3090 in RT. All while having FSR 3.0, which should make up some ground in demanding games. I'd say its not launch per-se.. its just it won't be for everyone and certainly not for the people who demand the best. And probably not the upgrade path for people already on a 3080 or 90.
Else for $900 and $1000 for the XT and XTX, they seem to be good value cards - as crazy as that sounds to many people including myself. I guess covid/scalper tax for the last couple of years does that to you. Not bad AMD.
Lets see how Nvidia with respond with the inevitable RTX 4070 and 4070Ti.