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JEMC said:

I really, really hope they end rebranding it as the 4070Ti, even if the performance is sh!t. I say that because there are some questions that arise from this movement, like what will be the new name and price, but also what it will mean for the rest of the lineup.

The 4080 12GB was very expensive at $899, three hundred less than the 16GB model, but it left room for whatever was going to be the 4070 to be priced between $500-600, and so on for the 4060, 4050, etc. Expensive, yes, but "only" around $100 more than the Ampere counterparts.

But, now that the card will be rebranded, what if they rebrand it as 4070 and launch it for $700? It's a crazy price, but it's two hundred less than the original price and a huge five hundred less than the 4080 16GB, making it a real possibility.

And, if that's the case, what will happen with the 4060? Will it become a $450-500 card (to leave room for a $550-600 4060Ti)? And what about the cards lower than that?

So yeah, maybe I'm overthinking it, but I hope the former 4080 12GB gets rebranded as 4070Ti, for our own sake.

They likely will.

There's no way Nvidia would spend this much on R&D/manufacturing to simply cancel and scrub the 12gb model, so rebranding it completely makes more sense logically. It'll still have the same results though, so I'd still be disappointed either way.



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