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[Jizz_Beard_thePirate]

JEMC said:

Captain_Yuri said:

Yea it's hard to tell what the grand scheme of their strategy is and more importantly when Nvidia expects the excess Ampere stock to clear out. I am sure they want to sell those cards at some point so my theory is that:

a) If they only announced the 4090, people would still wait for the 4080s because the 4090 performance leap is massive for its price

b) The 4080s are set to release in mid-November so that gives ample time for Ampere stock to clear. The 3080/3090 both released within a week of each other for comparison.

c) 4080s are bait for AMD. In the past, Nvidia went first and AMD was able to position their cards accordingly while giving Nvidia very little room to maneuver. This time around though, because there is such a drastic difference between 4080s and 4090s, it gives Nvidia a lot of room to position their cards after AMD launches their RDNA 3 cards in November. So if AMD announces 7900XT at $1300, 7800XT at $1000, 7700XT at $800, Nvidia can slash 4080 16GB to $850 and introduce 4080 Ti at $1200 with more cuda cores than 4080 16GB. Remember that Nvidia knew about RDNA 3 release date before their conference even started yet choose to release the 4080s after the announcement date.

I'd love to believe it, I really do. For the sake of competition, PC gaming and common sense, but it's a very risky strategy that can go wrong. From AMD pricing their cards lower than Nvidia expects (not likely given their recent announcement regarding the revenue drop), to customers expecting that price drop and holding their purchases (which would hurt Nvidia and create another stock problem), to other that I'm too tired to think of.

And let's not forget about what would happen with those that had purchased one only to see them massively drop in price a couple months later.

It's a very risky strategy that can fail.

Well no one can buy the 4080s until November and there is currently no release date. Meanwhile AMD's RDNA 3 announcement is on November 3rd so no one would technically get screwed if Nvidia was to drop prices of the 4080s after AMD announces their prices of RDNA 3 as 4080s won't go on sale before an unspecified date in November. 4090 is the only GPU that will go on sale in October 12th and that will likely not see a price drop anytime soon.

But yea, I do agree it's very risky not to mention absolutely ruining the 80 class brand. 4080 12GB, 4080 16, 4080 Ti... What's next? 4080 10GB? 4080 6GB?