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Will the backlash change NVidia's pricing? Is it all greed or merely reality?

https://www.eurogamer.net/digitalfoundry-2022-df-direct-weekly-rtx-4080-pricing-a-big-mistake-or-a-sign-of-things-to-come

Backing up Nvidia's position, Xbox architect Andrew Goossen spelt this out to us in plain language two years ago - the cost-per-transistor is not reducing at speed anymore. Microsoft saw no route to cost-reducing Xbox Series X effectively, hence the launch of Xbox Series S. If existing tech cannot be cost-reduced, it stands to reason that more performance will hike up prices. Meanwhile, in recent times, the PlayStation 5 has increased in cost, despite using a smaller 6nm chip. Beyond all of that, we've not even factored in out-of-control inflation and its impact on GPU prices.

There may well be mitigating factors to explain the pricing but ultimately, the market will decide what to make of the RTX 4080. The reaction is such that there's undoubtedly a golden chance for AMD to make an impact with its upcoming RDNA 3 graphics line. If Nvidia is indeed over-pricing, AMD has the opportunity to significantly under-cut its opposition. If it doesn't meaningfully offer a much better deal, we should accept the probability that big silicon commands big prices going forward, just as Nvidia suggests.