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[JEMC]

hinch said:

JEMC said:

If they're so dumb to do that they'll face the same situation: having spent billions in R&D, buying foundry capacity and the pilling up warehouses full of cards only to see them covered in spiderwebs due to lack of demand.

On a more serious note, if both AMD and Nvidia price their cards out of the leage of the mass consumers, the GPU market could shrink a lot, causing both of them to lose insane amounts of money.

Who knows, maybe EVGA decided to exit the market at the right time.

They probably priced as such to appease their board partners while keeping margins high. Hoping they'll clear the piles of unsold Ampere cards in the process; onto people holding out for good upgrades.

I just don't see it paying off for them. People are already fed of of ridiculous mark ups from the recent mining boom and scalpers only for Nvidia themselves to become the scalper lol.

But yeah I don't think its a good time to be board partner for Nvidia right now and EVGA probably got off good. Smells like we may have another Turing situation tbh..

I really hope this whole price isn't to please shareholders. They only care about the money, not the future of the company and pricing your good out of reach of the bulk of your consumers will do nothing to improve your profits  in the mid and long run.

Also, pricing them high to make Ampere cards appealing is a good way to reduce your stock on 3000 cards, but those that will buy one of them isn't going to buy a 4000 card in the short term. You're trading one sale for another. And with the Ampere cards falling in price, that tactic actually hurts AIB parterns, forcing them to sell at a loss. Not that Nvidia seems to care, but those AIB partners DO care, and will adjust its orders of Ada GPUs accordingly.

And yeah, most of us are very tired of the high GPU prices. The only saving point for Nvidia right now is that consoles are available in such short quantities that people can't quit PC gaming and go to consoles.