JEMC said: If they're so dumb to do that they'll face the same situation: having spent billions in R&D, buying foundry capacity and the pilling up warehouses full of cards only to see them covered in spiderwebs due to lack of demand. On a more serious note, if both AMD and Nvidia price their cards out of the leage of the mass consumers, the GPU market could shrink a lot, causing both of them to lose insane amounts of money. Who knows, maybe EVGA decided to exit the market at the right time. |
They probably priced as such to appease their board partners while keeping margins high. Hoping they'll clear the piles of unsold Ampere cards in the process; onto people holding out for good upgrades.
I just don't see it paying off for them. People are already fed of of ridiculous mark ups from the recent mining boom and scalpers only for Nvidia themselves to become the scalper lol.
But yeah I don't think its a good time to be board partner for Nvidia right now and EVGA probably got off good. Smells like we may have another Turing situation tbh..