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Captain_Yuri said:

I think AMD behaves better with their partners out of necessity rather than actually wanting to. The AIBs most likely get better margins because Radeon GPUs are not able to sell the volumtes that Nvidia GPUs are able to sell. Plus AMD is trying to get into the laptop and OEM markets instead of focusing on DIY so they need to have as good of a relation as possible. But I think if they get to the top, they will act similarly to Nvidia. We see this with many other tech brands such as Apple and Tesla and their distaste of anything outside of what they authorize.

And yea, Nvidia really doesn't care much about their AIB partners. I think Nvidia understands that people choose if they want to go Nvidia or Radeon first and then choose an AIB partner than choosing the AIB brand first and then choosing Nvidia or AMD. There are some that if Evga were to go to AMD would follow but thats the very little minority. Most people aren't willing to give up the wealth of features that Nvidia provides over their competition and Nvidia knows that.

The only way Nvidia will change is if they lose. Radeon or Arc really needs to hit Nvidias pride and out perform them in both Raster and Ray Tracing. If they can do that, I think Nvidia's tone could start to change. But if Nvidia keeps winning, they won't change their tone. And as a consumer, there isn't much reason for me to get Radeon or Arc if they aren't better because at the end of the day, all three are shitty companies. Just Nvidia is shittier cause they haven't lost in a long long time.

I agree with you, even if I don't think AMD would go as far as Nvidia does. Sure, they could try to get a bigger cut of the pie, but AMD has shown many times that they're aren't too keen on making a lot of reference cards/coolers,. I don't realy see them going for a Founders Edition situation like Nvidia is doing right now.

And, as for Intel, they have shown time and time again that they barely care about their CPU coolers. With that in mind, I can't see them putting a lot of effort or energy on making reference cards even if they happened to dominate the GPU business as well.