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JEMC on 17 September 2022
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Captain_Yuri said:

Personally I don't think Nvidia cares too much about Evga leaving despite Evga being a well known brand. While they sold GPUs, Evga doesn't sell other products like laptops and such that Asus, MSI or Gigabyte sells. If one of those threaten to leave or if someone like Dell does, then I think Nvidia will take note. But for now, Nvidia couldn't care less imo regardless of the news cause others will happily take Evga's allocation.

From the JPR article, EVGA is estimated to have 40% of the dGPU US market. To lose a partner like that so close to the launch of your new products is something to not only care, but worry about.

Captain_Yuri said:

And that's exactly what EVGA, and probably the other AIBs in private, complains about. It's not a sustainable situation.

Captain_Yuri said:

Well, from the GamersNexus video, the CEO doesn't say that he wants to retire, he only said that he wants to spend more time with his family and is tired of travelling for meeting with Nvidia, meeting where, from what we're learning, they have little to no saying at all about the strategy and marketing campaign.

By not travelling that much he achieves his goal of spending more time with the family.

Bofferbrauer2 said:
JEMC said:

This should be a wake up call for Nvidia. If their oldest and most loyal AIB partner has decided to call it quits because of the way Nvidia treats them, what would the others do if they could... or dared?

After all, despite what Huang may think, Nvidia needs them as much as they need Nvidia.

Going by JayC's video, it might actually go the other way.

NVidia has expanded their Founder's Edition every gen since Pascal. First, they were only time limited, then you could get them throughout the generation, and then they have expanded sales of them further and further.

In other words, NVidia might be moving away from Board Partners and increasingly just build the cards themselves.

It's highly ironic if they would go that way, because it's what screwed over 3DFX and why they got into position to buy them in 2000

Nvidia won't follow the path of 3DFX, they make too mcuh money from their server and business sections for that to happen.

I think Nvidia may be overestimating their brand value a little bit. Now don't get me wrong, there are lots of people that will buy a card because it's an Nvidia card, but there are also a large number of consumers that buy an ASUS, MSI, Gigabyte Nvidia card because they're loyal to those brands. If Nvidia decided to fly solo, those brands will shift to AMD and Intel in a heartbeat, and consumers will have to choose. And when there's a choice, there's a chance of losing a consumer for Nvidia.

There's also the logistics side of it. Nvidia isn't used to manage such volumes of cards by themselves in terms of production, storing and shipping, and growing to take care of that is something that can take years. Meanwhile, the biggest AIBs like the ones mentioned before, ASUS, MSI, etc, that already work with AMD and Intel, will notice if Nvidia is moving that way, and they can start ordering more chips from AMD/Intel and leave Nvidia with unsold inventory.

After all, at the end of the day, customers buy not only what they want, but also what they can. And if the market is flooded with AMD/Intel cards and there are few Nvidia ones, people will bite the bullet and grab whatever they can find.

That's why I said that Nvidia should take this movement as a warning. Nvidia needs AIBs to succeed.



Please excuse my bad English.

Currently gaming on a PC with an i5-4670k@stock (for now), 16Gb RAM 1600 MHz and a GTX 1070

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