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aTokenYeti said:

Not getting talked about with regards to this price hike: Sony’s stock has been doing poorly the last year, even by the standards of tech stocks which are all down across the board. Sony is likely having difficulty raising capital that other companies are not.


It’s no where near as bad as 07 Sony, where the corporate whole was on the brink of collapse, but it’s not good either. People talking about record profits are not taking into account the record inflation, which means in real terms profit is probably *down*, not up. Nintendo and Microsoft have the capacity to eat margin hits more than Sony does right now

Sony now focuses on profit because the Sony ps3 era lost too much money. Ps4 has only two price cuts. Ps4 success pavement the continuity of the company on the dedicated market. 

Sony tested the water with this. And know how much the scalpers selling the Ps5.