One of the easiest ways to combat console scalping is to ship a disproportionate amount to brick and mortar retailers and less to online retailers. The scalpers are the ones who are going to take the time to set up bots to instantly purchase consoles as soon as they are available. On the other hand, it's a lot more effort to go to every brick and mortar place and buy up a system. Physical retailers also have an incentive to sell 1 system per person, since they make money on games and not hardware. Physical retailers also seem to be more proactive to make bundles with the hardware, so that people have to spend more to get a system. All of these things discourage scalping.
Basically, Amazon and Ebay are the biggest contributors to scalping. If the big 3 sent more systems to Amazon's major competitors it would reduce the scalping problem by quite a bit.
curl-6 bet me that PS5 + X|S sales would reach 56m before year end 2023 and he was right.
My Bet With curl-6
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My Bet With Metallox