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Scalpers/resellers are a huge problem everywhere you go, whether it be gaming consoles, special edition of something, concert tickets, etc. So I was thinking of ways to combat these pests. Since this place is about games, I will focus on gaming companies. Also focus on suggestions that can benefit both the company and the fans.

1. Sony, Microsoft, Nintendo can all utilize the subscription service or the gaming accounts to prioritize fans/gamers.

+ This is good for the company as well since it can lead to increase in their subscribers.
+ Scalpers exists to profit with minimal effort, they wouldn't go through the effort of spending extra money to a subscription service. 

- Has a chance of backlash because people are stupid and it can feel like pay2win for prioritizing subscribers or something stupid like that. 
- Scalpers can be gamers, and they may be in the service. (For this solution, maybe limit to one console per account?)

2. Sell the consoles at a higher price in the beginning. For example starts at $1000, to $800, to $600, until the original price point. It will be important for companies to announce the original price and that they will gradually drop in price, to avoid confusion.

+ People that really wants it first can buy them. *like people that buys from scalpers in the first place
+ Companies can also profit, especially in an important time because the first periods are when they typically sell at a loss.

- Has a chance of backlash because people are stupid and it can feel like they are getting scammed or act as anti-consumer, despite the company saying prices will decrease and these people would have bought it from scalpers anyways.
- The timing is difficult because the demand may be bigger or smaller than expected, last longer or shorter, unexpected supply shortages, game releases, controlling hype, etc. I think it's important to release games for both the previous console and the new one, but the visual quality is better or a tech-demo (like Astro's playroom or Wii sports) or something like that to give a reason to buy them first, while avoid ignoring fans that can't afford them at higher price and have to wait. The current-gen consoles are already doing so it shouldn't be too much of a worry. 

3. Hold a huge stock of consoles before announcing it or releasing it.

+ Obviously people would be able to get them with ease.
+ Scalpers exists when the product is high demand low supply, so if the supply is high, there wouldn't be any buyers for the scalpers.

- The console can flop hard so a pretty big risk for the company.
- Supply shortage might not even allow them to do that. Even if they could, it might take years to stash up enough supplies.

I'm not a law expert by no means, some ideas could be illegal in some countries or all. 

Last edited by Shatts - on 14 July 2022