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jason1637 said:
aTokenYeti said:

the existence of the Series S at its price point means that marketshare leadership in the Americas for Sony is now permanently out of reach. A pretty stunning reversal compared to 8th gen.

This is a bit of a stretch at this point. Sony just needs to have a better holiday or Q3 and they will take the lead again. Xbox might be able to hold the lead throughout the generation but it's still too early to count Sony out.

I think the main problem facing Sony in the Americas is that the Xbox brand is just strong enough that chip supply relief will necessarily mean increased Series X sales in addition to increased PS5 sales, and such a large supply of Series S consoles that a price cut is possible/probable. 

I don’t know how Sony would compete with a $250 Black Friday Series S deal. If Microsoft wanted to be really cutthroat they could probably get that down to $225 or $200 if they wanted