I say it's just the reverse Zapp. In the US, its dominant country, the 360 seemed to have much more hype at its launch -- what with people paying up to $4,000.00 and more to get their hands on a 360 at the time of its release -- that didn't happen with the PS3 -- although to a great extent the same type of marketing practice has fueled the Wii's success this generation. Keeping people that don't really know anything about games for the most part buying the system because of word of mouth and a situation in stores where demand always exceeds supply.
Given the amount of hype that Gears has had ever since its release, I would expect it to blow any PS3 title out of the water graphically; however, it clearely doesn't do so. Resistance, judging from the pictures above, Uncharted, and MGS 4 all clearly demonstrate that the best PS3 games have better graphics than the best 360 games.
