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hiccupthehuman on 13 April 2022
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RolStoppable said:
hiccupthehuman said:

Yes. A lot of people seem to think that Xbox is only US/UK, but that is simply not true.

Fun fact, Xbox has a 60% market share in Mexico. Rest of South America, Xbox is also very strong, especially Brazil.

Source: Industria de Videojuegos en México en 2020 — The CIU

Also, I would say things are also changing. VGCharts's Xbox Series X/S sales in the Rest of the World are also doing very well, and not even that far from the PS5 (2.78 vs 2.09). It'll probably easily beat Xbox One's 5.50 million.

Your source has a very weird method to determine market share. While it is supposedly about Q4 2020, it doesn't look like it's based on sales data. The breakdown of the numbers below the graph suggests that survey data is the basis, i.e. people were asked which home consoles of the current three manufacturers they own, or perhaps more specifically, which one is the one they play the most. For example, the Xbox breakdown doesn't add up to 60.7% when tallying up the 360, One and X|S, so even the original Xbox has gone into this graph.

The possibility that the graph was compiled using Mexico's entire historical sales data, spanning at least four generations of consoles, doesn't make sense to me, because in that case Sony would have had more to show for it due to the PS2. That's why some kind of survey is the most plausible explanation.

But whatever method was actually used for this graph, it is most definitely not a legit method to determine market share.

I believe it was a research done on which console are Mexican users actively using at home currently. Thus, the graph is not meant to be a tally of sales of every single console by the three manufacturers over their entire history. Just a snapshot of what is in use in recent times.

Mexico is an emerging economy, so it is not surprising to see that there are still a big amount of users who would actively be playing old-gen (360, PS3) and even the gen before (OG Xbox, PS2) at home. 

Still, the data is useful to give off a good indication where current user preference is. If we judge market share by which console is in use, then I don't see the problem with the graph. Either way my point was to show that people are too quick to think that Xbox is only popular in English speaking countries.