I think it’s highly plausible that Xbox outsells PS5 in North America this generation, but I do not think the sales splits we are seeing in Europe will be sustained once PS5 stock improves.
I don’t think Xbox will have a real shot to overtake Sony globally until 10th generation, which history would suggest would start in 2028 or 2029. Assuming the ABK deal goes through unscathed, I think Microsoft’s services offerings are going to be extremely difficult to compete with by 2028. When the yearly call of duty’s and games like ES6 start hitting gamepass, Xbox is going to recapture a lot of mindshare as a “cool” brand again. To an extent it already is.
I will be really interested to see the strategy both PlayStation and Xbox adopt for 10th gen. I know that supply chain issues will likely be resolved by then (one would hope anyway), but I think the 2 SKU strategy has proven so successful that both companies will adopt it next time as a “just in case” measure
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