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While I think Sega made some huge mistakes, so did Nintendo with the N64, Gamecube, and Wii U and they survived. So I don't think Sega is ultimately completely to blame for their own downfall. Sega had a lot of momentum, I had quite a few friends that had the Genesis, when the Playstation came out I never heard anything about the Saturn among my friends. Sure I saw Panzer Dragon demos in stores and read a little bit about them in magazines, but the mid to late 90's all of my friends talked about in the world of video games was Sony and Nintendo. I believe Sony's arrival (or Nintendo's rejection of Sony resulting in them entering the market) did Sega in. I do remember a solid launch of the Dramcast when my friends talked about the system for a few months than those talked stopped pretty quickly.