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The_Liquid_Laser said:

Nintendo. They did the best job with the Wii and DS.

Often the system that tries to be hard to be "mature" is actually aimed at teenagers, who want so badly to be treated like adults. Meanwhile, Nintendo makes systems that even grandmas want to play. You can't get more mature than grandma.

Completely agree with the bolded.  Sometimes something trying too hard to be mature can come off as a bit juvenile.

And yes, those "Wii would like to play" commercials were fantastic.  Adults, kids, families, both men and women... great ads.