I think Sony did a much better job at marketing the Playstation as a more mature system. Sega started out marketing the Genesis as a superior game console regarding higher tech compared to the competition:
It wasn't until later after Sonic debuted that they ran with the "Genesis does what Nintendon't" attitude.
As someone said though, it was still primarily marketed towards "cool" kids/teens, although the Sega Sports brand did resonate well with adults. Playstation was marketed almost immediately as a console that was "cool" for anyone of any age to get into, though they certainly did their share of mudslinging as well:
And of course, Sega continued to smack-talk the competition...
... all the way to the end:
Though I do like that Dreamcast ad with the "Sony thief".
Last edited by archbrix - on 22 March 2022
