How much Sony will loss from Activision?

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aTokenYeti said:

I think the damage Sony is going to suffer is going to vary by region. In North America, the news is nothing short of devastating for Sony, because we have seen over and over again for 25 years that North American console buyers do not have brand loyalty and they follow the deals and the games. North American COD fans will switch to Xbox without a moments hesitation.

Outside of North America it gets a bit harder to predict. Even in the darkest days of the PS3 there was still a faction of buyers in the EU that still obstinately refused to buy an Xbox 360. But to think that 0 will change over I think is also optimistic on Sony’s part

Agreed with this which is why I also think BC will be important. You want people who are thinking of leaving to have to really lose something and losing all the games you built up over the ps4ps5 generation isn't something everyone will want to do.

Hell just me having to leave my achievements behind on 360 when I switched to PS4 was hard.