Microsoft to buy Activision Blizzard for 69 billion $

[EpicRandy]

jenpol said:

EpicRandy said:

Well if we apply the same logic than we can only conclude that the deal wasn't to remove IP from the competition as exclusivity deal would also have cost only a small fraction of the acquisition.

Take market share (by removing IP from the competition). Financial don't make sense otherwise. Exclusivity deal cost more because you need to pay for the lost of sales on the competing platform + pay for the gamepass loss of revenues (for the game company). 

It does make sense Financially, else Sony wouldn't be doing it all the time. If the goal was only to remove IP from the competition Microsoft would also go the timed exclusive / full exclusive deal route, it would be far cheaper this way. That's what they did during the first half of the 360 life.