Erm King is most likely the reason MS wanted the whole lot. Call of Duty mobile and the games King is responsible for, make more revenue than the others.
Since the King acquisition, mobile has become an increasingly important part of Activision’s portfolio; Call of Duty Mobile, created in partnership with Tencent, is a massive game, and Blizzard is also planning to launch a smartphone version of Diablo. During its most recent quarterly earnings statement, Activision revealed that King was its highest-grossing division, raking in $652 million in net revenue during the third quarter of 2021.
This acquisition isn't for the core games, it's to break into mobile gaming and turn gamepass into the Netflix of mobile gamers. Core game revenue is already far less than mobile gaming and the growth is with mobile gaming. So called core games started gamepass, but it will transform into mobile subscription based gaming. 200 million plus is the target for gamepass. Those playing on PC and consoles will be in the minority when it comes to gamepass of the near future.
