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It will be very hard for Sony to respond to this, even with smaller Publisher like Take-Two (~$20B) like some suggested. Don't get me wrong they are big enough to do conclude a deal like this. But this Acti/Microsoft Deal put the industry on notice. If ever Sony enter acquisition negotiation with a big publisher. Microsoft will always be involved sooner or later than it will be who offer more and I don't think Sony could win any of those battles.