| Darwinianevolution said: Microsoft started a long time ago, back when console gaming was still the hottest part of gaming. Plus, Microsoft bet for the long game, they lost millions until the XBox division started making money. They already have the brand recognition, the IPs, the hardware and the services figured out. Plus, Microsoft is not the biggest player in the mobile market by far, their results on that market have never been more than mediocre. I imagine that, if Microsoft had tried to enter the gaming market for the first time in the 2010s, they would've end up doing something similar to Google and Amazon. |
Yeah MS have decades worth of experience built up with people who have worked on video games over the years. Whereas Google and Amazon in comparison are more tech focused companies looking in from fresh. MS already the foundations laid out for them with their first party (Xbox Game Studios) and have good working relations with third parties and can offer stuff that others simply cannot. Id imagine it being quite hard for any company to come in competitively when competition is so strong and already well established with their ecosystem.
In any case Amazon has a lot of duds under its belt as games go, and perhaps they'll get better with time. So far it doesn't look like they'll go against companies like Microsoft (yet and maybe never) who have major IP's and a brand recognition that frankly dwarfs Amazon, Google, FB or whoever at least in terms of gaming and services - not mobile.
