We never had Mario Gamer Fuel.
At least back when we had those Mario juice-boxes and ice cream cupcakes and pajamas and cereals back in the 80's none of them were pretending to be IN YOUR FACE and 1337 and ultra hardcore to the max and shit.
When Microsoft assimilated the whole Mountain Dew "EXTREME KAYAKING" image for their marketing strategies, that's when they jumped the shark. EXTREME SHARKJUMPING!












