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If the pie isn’t growing, publishers won’t continue to add their games to the service. You don’t need a big increase in the gaming market in order for a service like GamePass to pay off, you only need your slice of the “pie” to grow. Which again, means what do pubs make selling their games on the Xbox or PC marketplace versus selling their games on the Xbox or PC marketplace AND getting GamePass money.

The risk for publishers is gamers who might have paid for your game will now just get it on GamePass. The reward can be a lot of people who normally wouldn’t buy the game, play it and then buy it. Or play it and you get engagement via various forms of monetization.