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SvennoJ said:

The idea is to increase supply by being able to buy more components (away from others) at a higher price, while diminishing demand only a little to reach a balance where more consoles are sold in the short term.

While that might be nice for those willing to pay a bit extra to get a console a bit sooner, there's nothing in it for MS and Sony. They don't make a profit on console sales, those waiting will buy anyway, and are still buying cross gen titles on what they currently have. Higher price points only reduce the demand of new potential buyers, those that would increase the market share.

If it's not a profit, then it would be less of a loss. 

Personally, I think it makes sense as long as prices are not permanently increased.  If they did that, people should be able to reserve / lock-in an order at the current price by a certain date prior to the price increase taking effect.