The contract he showed was for "Atari Tokens" so it has nothing to do with the computer game company.
Basically another "company" has licensed the Atari name to launch a cryptocurrency, and they are giving him 1m coins to advertise them for 30 days. Not that he has the "Sponsored Advert" tag on the video. Usually when one of these crypto-currency launches, the influencers pump it up to their followers and sell immediately. Then after a while the currency drops to worthless (usually).
It is "sort-of" a scam, although as an Atari Token isn't traded as an SEC regulated security I don't think it is illegal (which it would be if he did the same thing with some random penny share). It would be classified as insider trading because he has obtained Atari Token with prior knowledge of the launch and heavy advertising campaign, and will sell at a profit during the predictable price spike.
Somehow, I can't feel sorry for his victims/followers though. There is a phrase "You can't con an honest man. They have to want something for nothing." Maybe one day cryptocurrencies will be regulated as financial products, and this sort of thing won't happen.
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