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But why?

The games IP are all basically worthless. Its so dated you cant even translate it to anything modern, and make use if the name.
Also most younger people, wont even realise, its from a known IP (whats "pong"? does it have CoD? or Fortnite?).

Thats not even mentioning the Atari brand itself, which isnt super great either.
Imo soulja-boy just tossed 140m out the window, or however much he paid.