For most 90's kids and teens, the name Sega (and logo) will always carry with it a certain amount of clout. And, for most of them, it will forever be mind-blowing how Sega managed to collapse so hard, so fast. One moment, their console and Sonic is literally overtaking Nintendo and Mario in the US, the next, they're out of the console business all together because no one is buying their consoles and Sonic is basically a meme. It's insane!
I still think they should put out a new console. Hire Tom back, let him run the SOA branch and give it another shot.