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Owning all major consoles has always been the way to go. Even going back to the 16-bit era, that was your best bet. But I will say this: the love-fest between industry leaders today is definitely more boring in general. Back in the day, when you had ads where Sega was doing what Nintendon't, Sony was clay-shooting N64 consoles and Crash was calling out Plumber Boy outside Nintendo of America's headquarters with a megaphone, everything was a lot more interesting and entertaining.