SvennoJ on 19 July 2021
https://www.cbc.ca/news/business/japan-olympics-toyota-tv-ads-1.6108059
Toyota scraps all Olympic-related TV ads in Japan amid COVID-19 outbreak
Toyota won't be airing any Olympic-themed advertisements on Japanese television during the Tokyo Games, despite being one of the International Olympic Committee's top corporate sponsors.
The extraordinary decision by the country's top automaker underlines how polarizing the Games have become in Japan as COVID-19 infections rise ahead of Friday's opening ceremony.
Toyota Motor Corp. signed on as a worldwide Olympic sponsor in 2015, in an eight-year deal reportedly worth nearly $1 billion US, becoming the first car company to join the IOC's top-tier marketing program.
